2 case studies Study Example | Topics and Well Written Essays - 3000 words

Editi a paper Essay Example | Topics and Well Written Essays - 250 words - 6

Editi a paper - Essay Example By doing these things, the specialist will be propelled to think of splendid thoughts and these will open new ways to leading a very much organized research. There are a few stages and qualities that make a decent analyst what he is. The most significant qualities he must have, as I would like to think, are receptiveness, continually looking for reality and adjusting a basic perspective, and by this he censures, yet additionally realizes how to grow and form the exploration point into something more than what has just been finished. Being a liberal analyst implies understanding, tolerating other people groups' thoughts and regarding their sentiments. When composing an exploration paper, the scientist should look for reality to build up a reliable and substantial research. A specialist ought to be a basic scholar, which implies that he needs to scan for, think about alternate points of view and explain significant ideas on the objective theme. Additionally, a scientist ought to be straightforward, ought to never stop to pose even the apparently simple inquiries and should put together his judgment with respect to great proof. In the genera l research composing, a great scientist is the person who never stops to ask the hows and whys. Before joining up with this ace program, I just had a little information on the most proficient method to compose an examination paper or direct an investigation because of the absence of research technique educational program in my college. Subsequent to taking on this program, I took in a ton about research strategies and how to compose an efficient paper. I likewise figured out how to gather information and find solid assets, which, as I would like to think, are the absolute most significant variables of an examination. At last, I would empower graduate and college understudies to be tried out an examination techniques course and to peruse increasingly about composing research papers, as this likewise assists with building up the manner in which they think and manage whatever information they might be introduced in the

Copywriting 101 6 Traits of Excellent Copywriting Readers Will Remember

Copywriting 101 6 Traits of Excellent Copywriting Readers Will Remember If ??u w?rk in ?nlin? marketing or ?v?n set f??t n??r the industry, ??u’v? lik?l? h??rd th? t?rm “????writing.”It’? ?v?r?wh?r? right n?w. Copywriting thi?, ????writing that. Th?r?’? n? ?????ing it.C???writ?r? are ??m? of th? high??t-??id writers in the w?rld. T? b???m? a proficient ?nd profitable ???? expert, you’ll n??d t? inv??t tim? ?nd energy in ?tud?ing the ?r?ft.T? truly ?x??l ?? a copywriter, ??n?id?r inv??ting in a copywriting ??ur?? th?t will ?r?vid? ??u th? intensive tr?ining you’ll n??d t? ?nj?? a lucrative ??r??r.A? ???ul?r ?? th? t?rm is, though, m?n? ????l? still don’t know the ?n?w?r t? the ?u??ti?n, “what i? ????writing?”Wh?n ?tr?ng?r? meet ??m??n? wh? intr?du??? herself as a ????writ?r, th?? often n?d enthusiastically ?nd then ??? with?ut a hint ?f ??m?r?h?n?i?n, “and what’s th?t mean?”Or, th?? think it means ??u ????right l?g?l ??ng? f?r ???. S?m? people ?till ??njur? u? im?g?? of journalists ?n a t???writ?r, or a r???rt?r: whil? ?th?r? thi nk of tech or IT specialists. Unf?rtun?t?l?, n?n? of these hits th? n?il ?n th? h??d.Wh?t is copywriting? The ?im?l? d?finiti?n is thi?:Copywriting i? the skill â€" and field ?f w?rk â€" where ????l? write ??l?? ?r?m?ti?n? and ?th?r m?rk?ting m?t?ri?l? f?r ?r?du?t?, ??rvi???, fundr?i?ing ??m??ign?, ?t?.It’? th? ?r?ft ?f writing persuasive messages that prompt people t? t?k? action (bu? ??m?thing, in?uir? about a ??rvi??, d?wnl??d a fr?? ?B??k, donate t? a ??u??, etc.).Whil? thi? definition i? correct, it i? ?l?? incomplete… ?? l?t’? t?k? ?n?th?r ?h?t.The m??t poetic d?finiti?n of copywriting I’ve come ??r???, w?? written by Bru?? Bendinger. In his book “The C??? W?rk?h?? W?rkb??k”, Bru?? ?h?r?? thi? remarkable g?m…“C???writing i? a job. A ?kill?d ?r?ft. Verbal carpentry. W?rd? on ????r. Scripts t? time. And one m?r? thing. Salesmanship”. Bruce Bendinger Th?t’? wh? a ????writ?r i? ?ft?n r?f?rr?d t? ?? “a salesman in print.”When it ??m?? to m?rk?ting ?nd advert ising ??ur bu?in???, ????writing is th? single m??t im??rt?nt ?kill ??u ?h?uld l??rn th? master; wh?th?r you ?r? d?ing it ??ur??lf ?r outsourcing it t? a ?r?f???i?n?l copywriter.Y?u know that TV ??mm?r?i?l you just w?t?h?d b?f?r? th? ?v?ning n?w??A ????writ?r wr?t? th? ??ri?t for th?t commercial.How ?b?ut th? br??hur?? ??u ?i?k?d up at th? l???l h?m? ?nd g?rd?n ?h?w?Y??, ????writ?r? wrote th??? t??.And th? content ?n th?t website you ju?t vi?it?d?Yu?! One or m?r? copywriters lik?l? wr?t? the ??nt?nt ?n ?v?r? ?ingl? ??g? ?f th?t ?it?.Copywriting should n?t be confused with “????right.” C???right m??n? ?n individu?l or company has the ?x?lu?iv? legal right t? reproduce, publish, sell, ?r di?tribut? someone’s w?rk (?u?h ?? b??k?, mu?i?, ?rti?ti? items).The ?ur???? of a ????right i? t? ?r?t??t th?t m?t?ri?l and prevent ill?g?l u?? of it by un?uth?riz?d ?g?nt?. Th? owner d??ign?t?? th? m?t?ri?l is copyrighted with th? symbol ©.Pr?t??ting one’s inv?nti?n? ?r ?r??tiv? w?rk? is a ? ???right, a ??m?l?t?l? diff?r?nt t??i? altogether.DETAILED EXPLANATION OF C???WRITING N?w, here’s the ?n?w?r in d?t?il? to What i? C???writing?C???writing i? a ?kill that’s needed EVERYWHERE t?d??.It’? used in thousands u??n thousands ?f m?t?ri?l? ?nd m????g?? ??nt ?ut t? r???h ????ifi? ?udi?n???, ?r?und the clock, ?v?r? d??. Thi? means th?r?’? ?n ongoing pool of m?rk?ting copywriter j?b? f?r individu?l? wh? ??n writ? f?r a wid? v?ri?t? ?f ?r?j??t?.Tr?diti?n?ll?, before the d??? ?f th? Int?rn?t, ????writing was needed f?r ?b?ut a dozen diff?r?nt t???? ?f m?rk?ting materials, in?luding dir??t mail ???k?g??, postcards, n?w?????r ?nd magazine ads, TV and r?di? ??mm?r?i?l?, br??hur??, posters, ??u??n?, ??ll ?h??t? (for sales r??? t? ??rr?), and ?v?n ??r??l b?x??.Today, the w?rld ?f ????writing h?? ?x?l?d?d ?nlin? ?? a critical ??m??n?nt of 75 to 100 or ?v?n m?r? diff?r?nt t???? ?f marketing t??l? ?nd t??ti??, such ?? websites, email copy, online articles, social media ???t?, bl? g?, ?nlin? ads, videos, w?bin?r presentations, ?nd ?? ?n.Think of it.A m?rk?ting ??m??ign f?r just one ?ingl? product m?? require ?ll ?f th??? types of ????writing and m?n? more, depending ?n th? t??? ?f ?r?du?t:Pr?du?t ??l?? ??g? ?nlin? (think LL Bean or Amazon product d???ri?ti?n?)Th? product’s ???k?ging/l?b?l (???, ??m??n? wrote the w?rd? ?n th?t b?x)Product ads in Google, F???b??k ads and ?th?r ???ul?r ?nlin? venuesPr?du?t ads in ?rint magazinesBr??hur?? t? be h?nd?d out at a tr?d? ?h?wPr?du?t d?m? video(s)A whit? paper ?r ????i?l r???rt on a problem th? ?r?du?t ??lv??Em?il? ?r?m?ting the ?r?du?tC??? ?tudi?? th?t ?x?l?in how customers benefit fr?m the ?r?du?tPr?du?t ????ifi??ti?n ?h??t? ?nd how-to-use w?b ??g??Articles ?nd bl?g ???t? ?b?ut th? productT??tim?ni?l? ?nd customer ?t?ri??S?l?? l?tt?r? f?r dir??t m?il ?nd/?r online web ??g??I ??uld g? ?n and ?n, but ??u get th? id??. Every company th?t makes products, sells ??rvi??? ?r raises money n??d? g??d ????writing t? compete f?r customers ?nd dollars.F?r most bu?in????? who do their ?wn marketing, th?? just ?im?l? take their b??t gu??? at ?utting w?rd? int? ?n? of th? ?b?v? m?nti?n?d f?rm? ?f m?di?.In m?n? ????? th?? simply ju?t b?rr?w from ?th?r ads th?? see; whi?h w?r? d?n? by ????l? doing the same thing.It ??nn?t be overstated that the w?rd? you use ??n h?v? a hug? diff?r?n?? b?tw??n ????t??ul?r ?u????? and mi??r?bl? failure; and th?t there i? ?n entire fi?ld ?f ?tud? d?v?t?d t? th? m??t?r? ?f ????writing.Relationship b?tw??n ??nt?nt marketing ?nd copywritingC?nt?nt m?rk?ting  ?nd Copywriting ??m?l?m?nt each other.C?nt?nt m?rk?ting m??n? ?r??ting ?nd ?h?ring valuable fr?? content t? ?ttr??t ?nd ??nv?rt prospects int? ?u?t?m?r? â€" ?nd ?u?t?m?r? into r????t bu??r?. Whil? Copywriting gets a reader t? t?k? a specific action.S?m?tim?? th?t’? m?king a ?ur?h???, but it can also b? ?ub??ribing to ??ur ?m?il list, signing up f?r ??ur content library, or ??lling ??u f?r more inf?rm?ti?n.C?nt?nt marketing is blogs, ??d???t?, and email ?ut?-r????nd?r?.Copywriting i? ??l?? ??g??, ?d?, ?nd dir??t mail.Th?? are diff?r?nt, right?W?ll, n?t if you’re d?ing it right.C?nt?nt with?ut ????writing is a waste of g??d ??nt?ntTh?r? ?r? some blogs ?ut th?r? with ??ri?u?l? g??d ??nt?nt â€" and ?nl? a f?w r??d?r?. (Maybe yours i? ?n? ?f th?m.)If ??u’r? writing great ?rti?l?? that ????l? would l?v? t? r??d, but ??u’r? not g?tting th? tr?ffi? ??u want, th? ?r?bl?m may be in?ff??tiv? ????writing:Y?ur h??dlin?? might be too dull: When your h??dlin?? ?r? boring, th?? don’t giv? ????l? ?n? r????n t? ?li?k thr?ugh t? th? r??t ?f your writing.Y?ur h??dlin?? might b? too ?ut? and ?l?v?r: If thi? i? th? ????, ??u’r? ?im?l? showing h?w ?m?rt ??u are without ??mmuni??ting ?n? reader benefits. If ??ur h??dlin?? ?r? too dull ?r too ?l?v?r, l??rn h?w t? write magnetic headlines.Y?u h?v?n’t ?x?li?itl? th?ught ?b?ut h?w ??ur ??nt?nt b?n?fit? readers: Ju?t like a product h?? t? h?v? a b?n?fit t? the bu??r, yo ur ??nt?nt has to be inh?r?ntl? r?w?rding to r??d?r? or th?? won’t come back t? ??ur w?b?it?.Your ??nt?nt isn’t building ?n? rapport ?r tru?t: Y?u can always g?t ???i?l m?di? ?tt?nti?n by being a br?t, a ???t, ?r a train wr??k, but attention d???n’t translate int? ?ub??rib?r? ?r ?u?t?m?r?.You h?v?n’t leveraged any ???i?l ?r??f: It’? tri?k? to show r??d?r? ??ur blog i? a ???l place to h?ng ?ut wh?n ??u d?n’t have lots ?f r??d?r? ??t, but h?r? ?r? a f?w ti?? f?r you.Y?u d?n’t have a clear, ????ifi? ??ll t? ??ti?n: A call t? action l?t? ????l? kn?w what ??u want th?m to do n?xt.R?m?mb?r, copywriting i? th? ?rt ?f convincing ??ur r??d?r t? take a specific ??ti?n. And yes, it’s still copywriting if it takes ?l??? in a podcast ?r video … if ??u’r? d?ing it well.Th? th?ughtful use ?f ????writing techniques ?n ??ur blog will get r??d?r? to subscribe to ??ur ??nt?nt, ??t in t? ??ur ?m?il li?t, ?nd share ??ur gr??t articles with other r??d?r?.Th?t’? h?w you build a large , l???l ?udi?n??.C???writing without content i? a waste of good ????S?, i? ????writing ?v?r?thing?Will th? ?ff??tiv? u?? of ????writing t??hni?u?? ?r???l ??u automatically int? th? r?nk? of th? world’s m??t popular bl?g??Sadly, n?.If ??u do a brilli?nt j?b ???k?ging ?nd marketing ?r??, all ??u d? i? efficiently g?t th? w?rd out ?b?ut how b?d your ?r?? i?. N?t the r??ult ??u’r? l??king for.Smart marketers ?till need t? k??? th??? principles ?f gr??t content marketing in mind:B? generous: G?n?r??it? is sexy. When ??ur fr?? ??nt?nt i? ?? valuable that it m?k?? ??u a littl? un??mf?rt?bl?, ??u kn?w ??u’v? g?t it right.Pr?du?? ?nj???bl? ??nt?nt: Only ?d m?n like ?dv?rti?ing. If ??ur ??nt?nt l??k? lik? an ?d, it will b? overlooked ?r thrown ?w??. Make ??ur “?dv?rti?ing” too v?lu?bl? to throw ?w?? b? wrapping it in w?nd?rfull? b?n?fi?i?l, r??d?bl? content.Attract the right ????l?: Content m?rk?ting h?l?? ??ur SEO efforts, but d?n’t m?k? th? mi?t?k? ?f writing f?r ???r?h engines. Alw??? writ? f?r ????l? fir?t, and th?n m?k? ??ur ??nt?nt ???r?h-?ngin? friendly so new readers ??n find ??u.And, ?f course, always r?m?mb?r:R??ll? g??d content is un?ur?????d ?t building r????rt, d?liv?ring a sales m????g? without f??ling “??l???,” ?nd g?tting potential ?u?t?m?r? to ?ti?k ?r?und.That’s why many of th? ?h?r???t ????writing mind? n?w f?v?r a “content n?t” ???r???h. Th?? ??mbin? strategic ????writing with gr??t ??nt?nt t? get the b??t ?f both worlds.WHY DOES COPYWRITING M?TT?R?N?w that we’ve answered th? question ?f “wh?t is copywriting?” l?t’? focus on wh? companies are flocking t? it in dr?v??.Right n?w, m?r? th?n 27 milli?n pi???s ?f ??nt?nt are ?h?r?d across th? w?b ?v?r? single d??.Th?t’? a big numb?r, ?nd it’s clear that it’? difficult t? ?t?nd ?ut wh?n so mu?h ??nt?nt is ?r???nt ?t all tim??.Because ?f this, br?nd? ?r? in?r???ingl? turning t? ?r?f???i?n?l? to h?l? them r?nk w?ll in G??gl?, ?ttr??t m?r? ?u?t?m?r?, ?nd d?v?l?? a ?tr?ng?r ?nd a unique br?nd v?i??.At it? ??r?, ????writing i? a form ?f inb?und m?rk?ting.In?t??d ?f going ?ut ?nd ?ur?uing r??d?r? (?lth?ugh it’s n?t unheard-of f?r ????writ?r? t? write PPC ?dv?rti??m?nt? ?nd ?imil?r ?utb?und ??nt?nt), ????writing generally focuses on ?r??ting things lik? bl?g?, ?rti?l??, ?nd infographics, which are designed t? ?ull r??d?r? in and provide relevant ?nd valuable ??nt?nt.Why i? this im??rt?nt, you ??k?Gr??t question.T?d??, 61% of th? int?rn?t u??r? ?r?und th? w?rld h??d to ???r?h engines to r????r?h ?r?du?t? th?? want t? bu?, b?f?r? th?? take th? financial leap ?nd m?k? a ?ur?h??ing d??i?i?n.Int?rn?t u??r? currently conduct more th?n 12 billi?n ???r?h?? ???h month â€" despite thi?, though, th? ?li?k-thr?ugh r?t? of paid ?dv?rti??m?nt? i? ?nl? ?b?ut 2%.With this in mind, it’? ???? t? ??? wh? br?nd? h?v? b??n turning t? copywriting.In ?dditi?n t? ???ul?ting a site with ?u?lit? content, copywriting efforts ?r? ?l?? m?r? effective than ?utb?und ?dv?rti?ing m?t h?d?.B? ?r??ting uni?u?, relevant, and high-?u?lit? content on a w?b??g?, bl?g, ?r ???i?l media account, a ??m??n? with ?n on-staff ????writ?r ??n ???il? build ?n ?udi?n?? ?nd d?v?l?? a ??lid r??ut?ti?n ?ui?kl? ?nd ???il?.C???writing St?ti?ti?? Y?u Need t? Kn?wB? now, you kn?w that ????writing i? im??rt?nt, but d? you kn?w just h?w important? Th??? ?t?ti?ti?? ?r?v? ju?t how r?l?v?nt ????writing is t? br?nd?, ?nd ??n h?l? you und?r?t?nd th? big push for copywriters th?t have sprung up in recent years.1. Th? t?? 3 results in Google ??rn 60% ?f ?ll ?rg?ni? clicksTh? top f?w places ?n G??gl?’? SERP? ?r? coveted. R?nking h?r? ?n?ur?? visibility f?r a br?nd and ??n ?ignifi??ntl? in?r???? th? numb?r of l??d? ?nd th? ?m?unt ?f tr?ffi? th?t a brand r???iv?? in a giv?n month. Unf?rtun?t?l?, m?n? br?nd? d?n’t und?r?t?nd how t? g?t here.Luckily, ?r?f???i?n?l copywriting can help. Thr?ugh high-?u?lit? content creation, SEO ??timiz?ti?n, uni?u? t??i??, ?nd a bull?t?r??f ??nt?nt ?tr?t?g?, a ?r ?f???i?n?l ????writ?r ??n d?v?l?? a ?l?n f?r r?nking well f?r a given ??t ?f k??w?rd? ?r t??i?? â€" a skill that m?n? companies n??d to gr?w their f?ll?wing?.2. 50% ?f ?ll mobile ???r?h?? ?r? l???lFor br?nd? with a l???l ?r???n??, ????writing m?? be a lif?-?r-d??th m?tt?r. Whil? the majority ?f mobile users ?r? searching for l???l brands, m??t local br?nd? don’t und?r?t?nd h?w t? r???h mobile u??r?. Thi?, in turn, r??ult? in a ??nfu?ing and stressful ?x??ri?n?? f?r m?bil? ???r?h?r? ?nd l??t revenue f?r l???l companies.Enter a professional ????writ?r. Professional ????writ?r? ?r? well-versed in local SEO, ?nd ??n h?l? businesses make the ?h?ng?? th?? n??d t? ?n?ur? that their content ranks w?ll for ?nd meets th? n??d? ?f local ???r?h?r?.Thi?, in turn, ??n r??ult in more tr?ffi? f?r the l???l business, ?nd a m?r? satisfying search experience f?r m?bil? users.THE B?N?FIT? OF COPYWRITING FOR C?M??NI??A copywriting ?r?f???i?n?l ??n ?ff?r a LOT t? a ??m??n?. A f?w ?f th??? (not limit?d t?) ?r?:1. SEO O?timiz?ti?nSEO ?t?nd? f?r ???r?h engine optimization, ?nd it’s one of th? m??t ??mm?n responsibilities ?f ?r?f???i?n?l ????writing firm?.By optimizing ???t? and pages for l?ng-t?il k??w?rd? and ???r?h ?ngin? vi?ibilit?, ????writing firms can help ??m??ni?? r?nk w?ll in Google ?nd ??rn more u??r ?tt?nti?n.C???writing St?ti?ti??L??d? g?in?d fr?m SEO h?v? a 14.6% close r?t?L??d? that come t? a ??m??n? vi? m??n? ?f SEO ?l??? ?t a mu?h high?r r?t? th?n th??? obtained through outbound m?th?d? lik? direct m?il. Thi? i? ?n? ?f th? main incentives f?r businesses t? hir? copywriters. In ?dditi?n t? th? fact th?t copywriting ?ff?rt? ?r? much m?r? ?ff?rd?bl? th?n ?utb?und advertising methods, th??’r? also more effective and result in a bigg?r bottom line f?r th? ??m??n? in ?u??ti?n.2. Human Content Cr??ti?nY?u can’t automate thi? process. Content creation i? b? f?r th? ?rim?r? r????n?ibilit? of ????writing companies.Depending ?n what a ??m??n? needs, th? ????writing firm m ?? writ? bl?g, social m?di?, ?rti?l?, ?r ?v?n whit? ????r ??nt?nt.3. C?nt?nt DistributionSome copywriting companies di?tribut? content ?n b?h?lf ?f their ?li?nt?.B? scheduling ?nd m?n?ging ???t? ?n ???i?l media and bl?g platforms, a ????writing firm can remove ??m? of th? ?tr??? fr?m a customer’s ?h?uld?r? ?nd ?n?ur? th?t th? ?dit?ri?l calendar is fun?ti?ning ?t ?ll times.4. Idea MiningIf a company n??d? help coming up with uni?u? bl?g ideas, a copywriting ??m??n? m?? ?ff?r to conduct k??w?rd research ?r develop an ?dit?ri?l calendar that will h?l? guide th? ??m??n?’? ?dit?ri?l efforts.A v?lu?bl? ??rvi?? that m?rri?? th? b?n?fit? ?f SEO ?nd ??nt?nt ?r??ti?n, thi? id?? mining ?ff?r i? ???ul?r among ??m??ni?? looking to build l?rg?r f?ll?wing?.C???writing St?ti?ti??When m?rk?t?r? bl?gg?d d?il?, 82% ?f th?m ??rn?d n?w customersBl?gging d?il? is a ?m?rt bu?in??? ?tr?t?g?, but it’? also difficult t? keep u? with. L?ft to their ?wn devices, many ??m??ni?? f?ll b?hind their blogging schedule and f?il t? ?r?vid? r??l and d???nd?bl? ??nt?nt f?r th?ir r??d?r?. By hiring ????writing professional, a ??m??n? has a better chance of k???ing u? with it? blogging g??l? ?nd enjoying th? positive returns d?ing ?? ?ff?r?.5. S??i?l Media M?n?g?m?ntS??i?l media is a tim?-??n?uming thing for m?n? ??m??ni??, ?nd a ?r?f???i?n?l ????writing firm ??n t?k? ??m? ?f the pressure off.By m?n?ging ?nd ???ting content to a ??m??n?’? ???i?l media ????unt, a copywriting ??m??n? can h?l? a business gr?w a following with?ut stressing ?v?r tim? m?n?g?m?nt.Copywriting St?ti?ti??M?rk?t?r? th?t ?ri?ritiz? bl?gging ?r? 13x as lik?l? to earn a ???itiv? ROI th?n n?n-bl?gg?r?Blogging i? a fantastic way t? r???h ?ut ?nd ??nn??t with would-be customers, ?nd it’? ?ft?n all a company needs to revolutionize its ??nt?nt ?tr?t?g?. Unfortunately, many businesses are t?? bu?? or ju?t lack the ?kill to ?r??t? bl?g ??nt?nt in-h?u??. Thi? i? wh? th? ?kill? ?f ?r?f???i?n?l copywriters ?r? ?? n??d?d. By d?v?l ??ing and ???ul?ting a bl?g with r??ut?bl?, high-?u?lit? content, a g??d ????writ?r ??n h?l? a ??m??n? strengthen it? br?nd v?i?? and ?r?vid? ?dditi?n?l value t? customers.So H?r?? An?th?r Important Qu??ti?n: What i? GOOD Copywriting?Ah?! Th?r?’? a big diff?r?n?? between ??-?? copywriting ?nd effective ????writing.Eff??tiv? ????writing i? writing that w?rk? really w?ll in driving responses and increasing ?ur?h????.L?t’? l??k ?t five ?f th? components ?f g??d ????writing, using a ??t ?r?du?t t? illu?tr?t? our ??int?.Good C???writing is Writt?n to a Specific Audi?n??If ??u’r? promoting a ?r?du?t th?t ?r?vid?? fresh w?t?r t? ??t? ?r?und th? ?l??k, the ????writing mu?t speak t? ??t ?wn?r?.In a ?n?-?n-?n? “??nv?r??ti?n,” ??u’ll want to explain how th? product ??lv?? the cat ?wn?r’? d??ir? t? ?r?vid? fresh, healthy w?t?r.On? of th? b??t w??? to improve ??ur m?rk?ting m?t?ri?l? i? t? ?t?? trying t? ??und ?u??r professional ?nd writing in th? third-??r??n. First person writing in a ??nv?r??ti?n?l t?n? w?rk? really well.Good Copywriting Offers a Unique B?n?fit or Pr?mi?? to th?t Audi?n??C?t ?wn?r? h?v? th?u??nd? ?f ?r?du?t options to ??n?id?r, ?? th? ????writing mu?t differentiate thi? ??t-w?t?r ?r?du?t from ?n? ?th?r? available. What m?k?? thi? the best solution (th? easiest, safest, healthiest, etc.)?Many ????l? r?f?r t? this ?? ??ur USP or uni?u? ??lling ?r????iti?n. What makes you different fr?m ?v?r? ?th?r me-too ?r?du?t ?r service out there?G??d C???writing Off?r? Str?ng Pr??f that the Product i? a Winn?rTo m?k? ?ur? ??t ?wn?r? d?n’t h??it?t? ?r w?rr? that the product is n?t going to liv? up t? it? promises, it’? b??t t? ?r?vid? ????ifi? proof that th? ?r?du?t works, such as ?u?t?m?r testimonials, t??t results ??m??r?d t? other ??t-w?t?r ?r?du?t?, ??rh??? a m?rk?ting vid?? on how easy it is t? use, etc.If ??ur? t? u?ing t??tim?ni?l? in ??ur m?rk?ting, th?n ?t?rt doing ?? immediately!G??d C???writing Guides the Audience to an A????ling or Benefic ial C?ll t? A?ti?n:If ??u’r? tr?ing to g?t ??t ?wn?r? t? w?t?h a d?m? of thi? brilliant water-dispensing inv?nti?n, th? ????writing will n??d t? ?l??rl? guid? th?m with a ??ll t? action, which ??uld b?: ?li?k ?n th? video t? ??? h?w ?im?l? it i?.In ?dditi?n, th? ????writing ?h?uld ?ff?r something special th?t makes th? ??t ?wn?r w?nt t? act n?w: “S?v? $25 if ??u ?rd?r by XX/XX d?t?.”T?lling ????l? ?x??tl? wh?t th?? need t? d? n?xt ?nd why th?? ?h?uld d? it right n?w ?r? two things every m?rk?ting ?i??? ??u ?r??t? ?h?uld in?lud?.Id??ll?, Good Copywriting i? Tested ?nd Tw??k?d Ov?r Tim? t? Im?r?v? th? ResultsA f?w ?im?l? copy ?h?ng?? can b???t response by 10%, 20% ?v?n 150%, ?? it ???? t? t??t diff?r?nt m????g?? and ?ff?r?.If ??ur? n?t tr??king ?v?r?thing ??u ?r? d?ing then h?w will ??u kn?w wh?t? w?rking and wh?t? n?t? In additional ??u should b? ??n?t?ntl? testing t? see if you ??n improve th? results you ?r? ?lr??d? getting.6 TR?IT? OF EXCELLENT C???WRITING R??D?R? WILL R?M?M B?R1. Identify your Audi?n??Humbl? ??ur??lf and trul? serve ??ur ?udi?n??, listen to th?ir n??d? and d??ir??, listen t? the language they u??, h? ??id. If ??u listen ??r?full?, ??ur ?udi?n?? ??n ?v?ntu?ll? giv? you ?v?r?thing ??u need, in?luding much ?f your copy. Get out of th?ir way.  Robert BruceId?ntifi??ti?n ?f th? ?udi?n?? is th? v?r? fir?t ?t?? th?t ?v?r? writ?r should d?. Kn?wing about th? target audience h?l?? a lot whil? writing.If ??u start writing a copy with?ut kn?wing ?b?ut th? ?udi?n??, th? ???? will never bring ???itiv? r??ult? f?r ??u ?? the information will n?t reach to th? specific ?udi?n??.S?, id?ntifi??ti?n of the right ?udi?n?? h?l?? t? g?t ?t?rt?d with the writing.G?mItSeeing it? ?l?n? t? launch ??t ?n?th?r g?m in the gr??t?r Boston region, ?n ?ut?id?r might h?v? ??ll?d th? Harrington f?mil? a wee bit crazy. The m?rk?t w?? already flu?h with g?m?, in?luding a n?w br??d ?f luxur? ones that seemed t? be in ?n arms w?r for the fl??hi??t ??rk?. G?m? ??r??? th? re gion w?r? offering massage services, ?m??thi? b?r?, and fleets ?f personal tr?in?r?. And GymIt w?uldnt have ?n? ?f th?t.Wh?t did G?mIt h?v?? An und?r?t?nding ?f its ??r? ?udi?n??. B?f?r? l?un?hing it? new g?m, the br?nd did a t?n ?f li?t?ning t? it? primary m?rk?t ?f g?m-g??r?.For m?n? in G?mIt? target m?rk?t, th? ?dd?d b?n?fit? associated with luxury g?m? were nice t? h?v?, but came with a l?t of baggage namely ?x??n?iv? rates ?nd overly complex ??ntr??t?.GymIt d??id?d t? simplify th? g?m-g?ing experience for ????l? wh? ?r?d?min?t?l? cared ?b?ut g?tting in ?nd w?rking out. The ???? in its l?un?h ??m??ign ?nd across its marketing m?t?ri?l? r?fl??t? th?t und?r?t?nding.2. Curate Relevant KeywordsK??w?rd? ?r? th? w?rd? whi?h ?r? niche-specific and most of th? target ?udi?n?? i? u?ing th?m to l??k for the ??rti?ul?r thing. Curating the high r?nking ?nd r?l?v?nt keywords i? another v?r? im??rt?nt thing t? b? kept in mind.Th??? k??w?rd? are th?n added t? the ??nt?nt; to the h??dlin?? in a w?? that it looks n?tur?l ?nd not th?t th?? h?v? b??n ?dd?d f?r??full?.On??, a list ?f high r?nking k??w?rd is available, you ?r? g??d t? g?t started with the writing ??rt.Data puts your content in ??nt?xt and gives ??u ?r?dibilit?. Ground ??ur ??nt?nt in f??t?: Data, research, f??t-?h??king and ?ur?ting.Y?ur id??? ?nd ??ini?n? ?nd ??in might b? ??rt ?f that ?t?r?â€"?r th?? might n?t be, d???nding ?n wh?t you ?r? trying to convey.But ??nt?nt th?t’? r??t?d in ??m?thing trueâ€"not ju?t ??ur own ??ini?n?â€"i? more credible.Av?id t?? complex ??nt?n???; “Groundbreaking. Revolutionary. Bu?in??? S?luti?n?. T?rg?t?bl? S??l?. Id??ti?n. Evid?n??-b???d approaches. Industry-wide best ?r??ti???.”H?v? I l??t ??u yet?Wh?n writers ?truggl? t? ??nv?? what i? trul? special about th?ir ??m??n?, ?r?du?t, ?r ??rvi??, th?? ??m?tim?? fall back on jargon or hyperbole t? underscore their ??int.Th? truth is, g??d copywriting doesnt need dr???ing u?. Good ????writing ?h?uld ????k t? th? r??d?r in hum? n terms ??inting ?ut ????ifi? k??w?rd?.This i?nt t? ??? ??u ?h?uld n?v?r ??l?br?t? awards or ??hi?v?m?nt?. Just be dir??t in th? w?? ??u explain th?t achievement.3. Clear HeadlinesA? we all kn?w th?t reading a book ?nd reading a ??g? ?nlin? i? v?r? different. While r??ding a book, w? ?ll read ?v?r? ?ingl? w?rd whereas while r??ding ?nlin? w? ju?t l??k for the words on a ??g? whi?h we w?nt t?.S?, k???ing the same point ?f vi?w in mind ?f our t?rg?t audience, we should writ? ????rdingl?.More number ?f h??dlin?? ?h?uld b? in?lud?d in th? ???? to attract th? reader ?tt?nti?n. The keywords whi?h are high ranking ?h?uld be added in th??? h??dlin??.“Google ?r?wl?r? crawl these k??w?rd? and help in improving the rankings of w?b?it?”Th? f?ll?wing are ?ll h??dlin?? or l??ding sentences fr?m Urb?n D?dd?, an ?m?il-b???d m?g?zin? drawing ?tt?nti?n to new ?r?du?t?, experiences, ?nd ??t?ri??.Six d???. Th?t’? h?w long you have until 65% of your body i? turk??.There are 8,760 h?ur? in a ???r. And just one hour in whi?h a ?t?nd will b? di???n?ing gr?ti? l?tk?? with h?m?m?d? ???l???u?? ?nd ??ur cream in Harvard S?u?r?. Y??h, it’? not fair. But 60 minutes is 60 minut??.Ew?k?. T?lk ?b?ut living.Wh?t? ??mm?n ?m?ng each of th??? leads? Th?? m?k? u? want t? read th? n?xt line. I m??n, seriously, how mu?h d? ??u want t? know where th?t Ewok thing i? headed?Th?r?? ?n ?d?g? in ????writing thats l????l? ?r?dit?d t? ????writ?r ?nd bu?in??? owner Joe Sug?rm?n, which roughly states th?t th? purpose ?f th? h??dlin? is t? g?t ??u to r??d the fir?t lin?.Th? ?ur???? of the first lin? i? to g?t ??u t? read th? ????nd line, and ?? on. In ?h?rt, if your fir?t line d???nt ?nthr?ll ??ur r??d?r?, ?ll i? lost.4. Writ? Sh?rt ParagraphsLong paragraphs ?ft?n bring boredom and in?r???? the chance ?f losing th? r??d?r’? int?r??t.P?r?gr??h? ?h?uld b? short ?nd ???ur?t? in order t? engage the r??d?r?.Good writing g?t? t? the ??int and that m??n? cutting ?ut ?x????iv? phrases, and r?w?rding your ?? nt?n??? to b? more dir??t.In ?n ?d celebrating it? academic readership, Th? Economist ?l??full? d?m?n?tr?t?? this “A ???t?r ?h?uld ??nt?in no m?r? than ?ight w?rd?, which i? the m?ximum the average r??d?r ??n t?k? in ?t a ?ingl? gl?n??. Thi?, h?w?v?r, is a ???t?r for Economist readers”H?w do ??u rid excess w?rd? fr?m your writing? It? half ?r??ti??, h?lf knowing wh?r? t? ?ut. This ?rti?l? fr?m Daily Writing Ti?? i? ?n? ?f the m??t ?ff??tiv? summaries Iv? f?und ?n precise writing. In?lud?d in it? ti??:1. U?? Active V?i??: Wh?n a ??nt?n?? in?lud?? b? ?r any other ???ul?tiv? v?rb, ?u?h ?? i? ?r are, r????t th? sentence t? omit the v?rb.Before: “The meeting w?? seen b? us as a ?l?? t? delay th? ?r?j??t.”Aft?r: “We ??w th? meeting ?? a ?l?? to d?l?? th? ?r?j??t.”2. Av?id Vague Nouns: Phr???? f?rm?d ?r?und g?n?r?l n?un? ?u?h ?? ?????t, d?gr??, ?nd ?itu?ti?n clutter sentences.B?f?r?: “Sh? is ?n expert in th? area ?f international r?l?ti?n?.”After: “She i? ?n ?x??rt in int ?rn?ti?n?l r?l?ti?n?.”3. U?? Words, N?t Th?ir D?finiti?n?: R??l??? ?x?l?n?t?r? ?hr???? with a ?ingl? word th?t encapsulates that ?x?l?n?ti?n.B?f?r?: “Th? ?r??? ?l?? n??d?d t? be marketable ?? th?t f?mili?? w?uld be ?bl? t? ??ll any yields that exceeded what they ??r??n?ll? r??uir?d.”After: “Th? crops also n??d?d t? b? marketable so th?t f?mili?? would be ?bl? to ??ll ?n? surplus.”4. Avoid N?un String?: R??rg?niz? ??nt?n??? to eliminate ??ri?? ?f n?un? used as ?dj??tiv??.Before: “The l??k of a ???ur? transfer may h?m??r computer ???urit? incident response ?ff?rt?.”After: “The l??k ?f a ???ur? transfer m?? h?m??r responses t? ??m?ut?r-???urit? incidents.”5. C?nv?rt N?un? to V?rb?: Wh?n a ??nt?n?? in?lud?? a noun ?nding in -tion, ?h?ng? th? n?un t? a v?rb to ?im?lif? th? sentence.B?f?r?: “Th?? will ??ll?b?r?t? in th? creation ?f n?w guid?lin??.”After: “They will collaborate to create n?w guid?lin??.”6. R?du?? V?rb Phr???? t? Simple Verbs: Identify th? v?rb bur i?d in a verb phrase ?nd omit th? rest ?f the ?hr???.Before: “Th? r??ult? are ?ugg??tiv? ?f th? fact th?t t?m??ring has ???urr?d.”Aft?r: “Th? r??ult? ?ugg??t that t?m??ring has occurred.”7. Replace Complex Words with Simple Ones: Ch???? ?im?l?r ??n?n?m? f?r multisyllabic w?rd?.Before: “Th? department will di???min?t? th? forms ???n.”Aft?r: “Th? department will pass ?ut th? forms ???n.”8. Av?id Ex?l?tiv??: D?n’t start ??nt?n??? with “Th?r? i?,” “There ?r?,” ?r “It is.”B?f?r?: “There are m?n? factors in th? ?r?du?t’? f?ilur?.”After: “M?n? f??t?r? contributed t? th? ?r?du?t’? f?ilur?.”9. Elimin?t? Pr????iti?n?l Phr????: Replace “(noun1) ?f th? (noun2)” phrasing with “(noun2)’s (n?un1)” ?hr??ing.B?f?r?: “The d??i?i?n ?f th? ??mmitt?? is final.”Aft?r: “The committee’s decision i? final.”10. R?du?? W?rd? Phrases t? Single W?rd?: Replace phrases that ?ign?l a transition with simple conjunctions, v?rb?, ?r ?th?r linking w?rd?.Bef ore: Du? t? th? f??t th?t th? ?r?j??t is b?hind ??h?dul?, t?d??’? meeting h?? been ???t??n?d.After: Because th? ?r?j??t i? b?hind schedule, t?d??’? meeting has b??n postponed.In general, if ??u can ?ff?rd t? ?ut without l??ing th? m??ning of a ??nt?n??, do ??. Push yourself to strip d?wn your w?rd ??unt. Turn 50-word h?m???g? ???? int? 25, th?n ?u?h yourself again to m?k? th?t 25-w?rd ??nt?n?? into 15 w?rd?. It? n?t ?b?ut br?vit? ?? much as it i? ?b?ut m?king ?ur? ?v?r? w?rd ??unt? in your writing.5. Add GraphicsWe ?ll kn?w that visuals h?v? a d????r im???t on hum?n? ?? compare t? th? written information. M?r??v?r pictures ?nd videos m?k? the ??g? look more ?ttr??tiv? and int?r??ting.So, ?dding visuals t? the copy ?l?? a significant role in ?ng?ging th? readers.In 1996, Steve Jobs l?t th? cat ?ut of the bag. He w?? ????king with a journalist from Wired ?n th? t??i? of ?r??tivit? and ?x?l?in?d:Creativity i? ju?t ??nn??ting things. When you ??k creative ????l? how th?? did ??m?thi ng th?? feel a little guilt? b???u?? they didnt r??ll? d? it, th?? ju?t ??w ??m?thing. It seemed obvious t? th?m ?ft?r ?whil?.L?t? ??? you h?v? t? writ? an ?d f?r a new pair ?f sneakers.Y?u ??uld take th? ???ignm?nt h??d ?n.Y?u could writ? ?b?ut the elasticity of th? shoes ??l? ?r th? lightw?ight design. Ind??d, m?n? h?v?.Or you ??uld put ?ll of that ??id? ?nd in?t??d dr?w th? connection between the ?r?du?t and the experience it evokes with im?g??, ?u?t?? and ?h?rt vid???.6. D?n’t ?dv?rti?? t?? mu?hReaders w?nt t? kn?w about th? inf?rm?ti?n th?? are l??king f?r ?nd if there i? ??ntinu?u? ?dv?rti??m?nt of the ??m??n?, thi? m?? ?nn?? th? r??d?r.Instead ?f h?ving a ???itiv? ?ff??t on r??d?r?, it may m?k? him l???? th? interest in you. S?, ??m??n? ?dv?rti??m?nt ?h?uld b? d?n? in a subtle way.Sometimes, all a m????g? needs t? br??k thr?ugh i? a ?light ?hift in angle. Weve grown ?? ???u?t?m?d t? bl??king out m?rk?ting m????g??; w? d?nt ?v?n see them ?n?m?r?.One of the most powerful thin g? a ????writ?r can do i? break d?wn a r??d?r? gu?rd with ?n un?x???t?d ???r???h.Every ?t?r? has a m?ri?d of angles ??ur j?b as a ????writ?r i? t? find the ?n? th?t r???n?t?? ?nd ?ti?k to it. G?ing beyond it will inevitable cause th? reader t? l??? f??u?.25 ATTRIBUTES ?F A GR??T C???WRIT?R Th?r? are concrete ?u?liti?? th?t m?k? u? the recipe ?f ?n effective ????writ?r.Th? ??m?r?h?n?iv? d?finiti?n of a professional ????writ?r i? a t??m or individual who ?r??t?? conversion-ready ??nt?nt th?t builds brand ambassadorship ?nd ?r?vid?? value t? ??ur target market.Su????? ??u’r? in th? market t? hire a gr??t ????writ?r. Suppose you’re in th? m?rk?t t? b???m? a gr??t copywriter.Wh?t are th? ?ttribut?? of success?Here ?r? 25 attributes ?f a gr??t ????writ?r.1. StrategicC???writ?r? ?r? diff?r?nt fr?m ?r??tiv? writers; they’re not r?m?nti?? ?r sentimentalists.F?r ?x?m?l?, a ?r??tiv? writ?r might l??k ?t a bl?nk ??r??n ?nd ??? a ??nv?? for ?x?l?ring ideas.H? doesn’t know where his writ ing will g?. It’? a journey ?nd th? j?urn?? is the r?w?rd (à l? the ??int?r B?b R???). Not ?? with a g??d copywriter. H? looks at a blank screen ?nd thinks ?b?ut th? ?nd goal of the ????.And th?n he t?k?? the ?h?rt??t path to get there. N?w, shortest path d???n’t mean ?im?l? l??ing out th? facts m??h?ni??ll?. N?r d??? it m??n skimping ?n important d?t?il?. D? ?ith?r, and ?n? copywriter w?n’t h?v? much lu?k in m?tiv?ting th? r??d?r/li?t?n?r/vi?w?r t? ??t.Strategic simply means ?t?rting with th? end in mind. In ?th?r words, w?rking b??kw?rd?. Working backwards, of ??ur??, dictates how th? ???? takes ?h???.It ?l?? r?v??l? new ?u??ti?n? that mu?t b? ?n?w?r?d in the copy b?f?r? th? reader will t?k? action (e.g., addressing th? r??d?r’? beliefs, bi????, ?k??ti?i?m).C???writ?r? who d? n?t think strategically leave g??ing holes in th?ir work â€" holes big enough for ?r?????t? to fall thr?ugh.2. Uses plain Engli?hA good ????writ?r writes to th? level ?f th? ?udi?n?? he h???? t? reac h â€" ?? a ???r.Pl?in w?rd? ?nd “?im?l?” l?ngu?g? ?r? relative.Easy reading to ?n? ?udi?n?? might l??k like Old Engli?h t? another. Sim?l? l?ngu?g? i? n?t flowery, indulgent, ??m??u?, ?xtr?n??u?, or redundant. As it’s b??n said, if ??u n?ti?? th? language at all, it’s ?r?b?bl? t?? ??m?li??t?d.A good ????writ?r also u??? words ???ringl?… ???n?mi??ll?. No more w?rd? than n??????r?. U?u?ll?, but not ?lw???, good ????writ?r? b???m? good speakers. It’? ?n? ?f th??? thing? th?t h????n t? ??m??n? wh? ??l??t? and then ?rd?r? w?rd? f?r a living.3. V???bul?r? and Pr??i?i?nMore than ju?t knowing a lot ?f words, writers mu?t know th? nu?n??? of m??ning th?t distinguish, say, n?t?ri?u? fr?m famous.Th? d?vil i? in the d?t?il? ?f gr?mm?r, ?un?tu?ti?n ?nd ?t?l?. Fr?m ?l???? ????writing, readers inf?r a ?l???? author (i.?., your company).4. Tr?nd?Having a general understanding of th? ?urr?nt SEO copywriting tr?nd?, general writing trends, and marketing content trends i? n??????r?.The abi lity t? create content th?t returns high search ?ngin? r??ult ?l???m?nt i? ideal. The w?? that keywords ?r? u??d, implemented, ?nd how ?ft?n they ?r? used i? im??rt?nt.Gr??t SEO ???? will ?l?? show ?uth?rit? ?n th? t??i? given and th? u?? ?f high-?u?lit? reference link? within th? m?t?ri?l.5. P???????? a sense ?f hum?rS?lvi? Pl?th ?nd Edgar Allan P?? w?r? brilliant writers, but n?ith?r w?uld b? particularly effective or h???? writing an inf?m?r?i?l script for mir??l? m??t slicers.A lighth??rt?d spirit helps writ?r? ?l?w through “b?ring” ?nd “trivi?l” ???ignm?nt?, ??nn??t with r??d?r? and w?rk w?ll ??ll?b?r?tiv?l?.6. With?ut ??rf??ti?ni?mIf a ????writ?r w?it?d until h? or ?h? was “d?n?” with a piece b?f?r? sending it ?ff to a ?li?nt, n? w?rk would ?v?r be ????m?li?h?d. Wh?t L??n?rd? da Vin?i ?n?? said is tru?, “Art i? n?v?r fini?h?d, ?nl? ?b?nd?n?d.”All serious copywriters inn?t?l? ???r???h their w?rk h??ing t? create th? ??rf??t, ??r??r-d?fining ?i???. And m?r? often th?n not, they’re left un??ti?fi?d.They’ll think “If I just h?d a little m?r? time,” ?? they tr? t? capture what seemed so ??rf??t in th?ir h??d.G??d ????writ?r? r??liz? th?t the ?ur?uit of perfection whil? noble i? futil?. Th?? know that th?? can go on tw??king f?r?v?r, but understand th?t “g??d enough” is ?x??tl? th?t.7. Ex??rti??H?ving a ?ingl? ?r?? ?f expertise ?nd becoming an expert in a ??rti?ul?r niche improves writing ?kill?.Sh?wing kn?wl?dg?, with?ut r?writing an already published piece, i? b??t.C???writ?r? t??i??ll? h?v? a single area ?f ????i?liz?ti?n, but branch ?ff to other topics t? fill in g???. This helps a copywriter g?in kn?wl?dg? and ?x??rti?? in ?th?r niches t? ?x??nd their ??r??r?.8. Driv?Drive ?nd di??i?lin? are im??rt?nt ?u?liti?? t? l??k for in a copywriter. A general f??u? on ??n?t?nt im?r?v?m?nt ?nd r?-?v?lu?ti?n of personally writt?n ?i???? di??l??? dedication t? th? indu?tr?.Along with di??i?lin? ??m?? ?tt?nti?n to d?t?il ?nd ?triving f?r p erfection t? w?rd off r?vi?i?n? ?nd requests f?r rewritten ??nt?nt. A g?n?r?l driv? f?r learning i? ??u?ll? im??rt?nt.Writ?r? mu?t h?v? kn?wl?dg? in ?rd?r to ?r?vid? kn?wl?dg?. L??rning h?w to develop ??m??lling ??nt?nt and ???ing ???itiv? r???ti?n? to that ??nt?nt ?r?vid?? int?rn?l driv? t? ?triv? f?r ??rf??ti?n.9. C?n?i?t?n?? of quality and ?ui?k ?n th? uptakeGr??t ????writ?r? consistently turn in w?rk ?f high quality, r?th?r th?n ju?t being great wh?n th?? feel like it ?r b? ?h?n?? ?nd b???u?? ?f deadlines, ????writ?r? often h?v? t? learn on the job ?nd on th?ir ?wn â€" ?nd quickly10. Knows wh?n t? stop learningB?ing ?ui?k ?n th? u?t?k? ?l?? means kn?wing wh?n ??u kn?w enough t? g?t th? j?b d?n?. Writ?r? who feel th? n??d t? know ?v?r?thing before hitting the k??b??rd n?v?r g?t ?t?rt?d.11. Kn?w? wh?n to ask f?r helpWriting i? a solitary ??tivit?. Sur?, th? ?l?nning and ?utlining can be ??ll?b?r?tiv?, and th? f??db??k ?h??? will involve multiple ??rti??, but th? actual task of wri ting can only r??ll? b? done b? a ?ingul?r ??r??n.A? a r??ult, m?n? copywriters h?v? th? t?nd?n?? t? view themselves as a “lone w?lf,” but n?thing ??uld b? furth?r fr?m th? truth.N? writer became ?kill?d through th?ir ?wn efforts. Thr?ugh th?ir ?du??ti?n ?nd int? their ??r??r, teachers, ?r?f????r?, ?dit?r?, ?nd colleagues ?r?vid?d guidance. A good ????writ?r kn?w? that th? m?nt?r/m?nt?? r?l?ti?n?hi? n?v?r ?t???.C???writ?r? ?h?uld seek ?ut mentors who ??n continually push them to achieve m?r? in their ??r??r. Unlike ?dit?r? th?t ?r?vid? feedback ?n ?n individu?l ?i??? ?f w?rk, mentors ?r?vid? “big ?i?tur?” advice n??????r? t? n?vig?t? the u?-?nd-d?wn? ?f a ?r??tiv? ??r??r.At th? same tim?, th? g??d ????writ?r knows that at a certain ??int in th?ir ??r??r, h? ?r ?h? should m?nt?r ??ung?r ??ll??gu??.12. CuriosityWrit?r? ?r? lik? ?ixâ€"???r-?ld?; th?? ?lw??? w?nt to kn?w wh?. Curiosity i? th? g?t?w?? t? ?l?rit?.A? Einstein said, “If you ??n’t explain it to a ?ix-???r-?ld, yo u don’t und?r?t?nd it yourself.”A ????writ?r h?? to b? curious.If h?’? n?t, he won’t discover ?n?thing unique (?nd th?r?’? ?lw??? ??m?thing unique) ?b?ut th? product h?’? writing f?r.With?ut a n?w ?ngl?, twi?t, or benefit, th? ???? will be ?ntir?l? ?r?di?t?bl?. And predictable ???? might ?? well n?t exist; it ??r?u?d?? n? ?n?.13. Handles ?riti?i?m professionallyA writ?r must b? ?bl? t? take ??n?tru?tiv? criticism ?nd l??rn from mi?t?k??. Th? ?bilit? to adapt, l??rn, ?nd ???l? n?w t??hni?u?? is important for a copywriter t? b???m? ?u?????ful.Th? willingness t? learn new m?th?d? ?r h?w t? im?r?v? writing skills is ?l?? a highl? sought ?ft?r ?u?lit? in a copywriter.14. Has ??r????tiv?On the ?th?r hand, gr??t writ?r? d?n’t make m?unt?in? out of m?l?hill?. Writ?r? who ??ntinu?ll? g?t hung u? ?n ?m?ll m?tt?r? ?f ?t?l? ?r ???r???h infuri?t? coworkers and b?????.15. Kn?w? th? rul?? ?nd kn?w? wh?n to vi?l?t? th? rul??When it ??m?? to punctuation, gr?mm?r and style, writ?r? ??nâ €™t make it u? ?? they g? along. Because both correctness and ??n?i?t?n?? ?r? im??rt?nt, good writ?r? are familiar with th? rul?? (e.g., AP style) th?t g?v?rn th?ir t??? ?f writing.Selectively br??king rul?? i? a ???hi?ti??t?d t??hni?u? f?r ???turing ?tt?nti?n. A??l?’? “Think Different” campaign succeeded in part by departing fr?m th? boring ?nd pedestrian ?hr???, think diff?r?ntl?16. Und?r?t?nd? th? bu?in??? w?rldWrit?r? write w?ll ?b?ut wh?t th?? know. Thu?, a fir?t-r?t? copywriter und?r?t?nd? the business process, customer behavior ?nd basic bu?in??? concepts ?u?h as f??tur?? ?nd benefits.17. Anti?i??t?? reader questions ?nd concernsB???u?? gr??t writ?r? und?r?t?nd th? bu?in??? w?rld, th?? ?r? ?bl? t? identify ?r?b?bl? r???ti?n? fr?m th? t?rg?t ?udi?n?? â€" and address th?m in th? copy.In ?dditi?n, this knowledge ?n?bl?? them t? discard messaging points th?t ?r? n?t pertinent. An ?un?? of ?nti?i??ti?n i? w?rth a ??und of v?rb??it?.18. Und?r?t?nd? Customer P???h?l?g?Wh?t dri v?? w?b?it? traffic? Wh?t ??nt?nt promotes d??? ?r?wl, ?n im??rt?nt ?l?m?nt ?f SEO? Wh?t d??? the target m?rk?t need to h??r th?t ?h?w? your business ?r?vid?? the ??luti?n? t? th? t?ugh??t ?r?bl?m??Qu?lit? ????writing b?il? d?wn to ?u?t?m?r ????h?l?g?, ?nd th? m??t talented copywriters ???nd tim? thinking about whi?h t??hni?u?? ?ultiv?t? no-brainer buying d??i?i?n?.19. Mu??l?? thr?ugh writer’s bl??kWriting t?k?? time, ?nd to give a project ?n?ugh time, a successful ????writ?r needs to possess th? ?u?lit? of patience. Forcing yourself t? writ? a t??i? often r??ult? in und?r??rf?rming ?i????.If ??u find ??ur??lf becoming stuck ?n a t??i?, step ?w?? for a f?w minutes to regroup ?nd de-stress.Writing wh?n inspiration i? l??king i? ?g?nizing â€" in f??t, it’? ?v?r? writ?r’? nightm?r?.Great business writers h?v? th? ?bilit? t? ?v?r??m? this block thr?ugh ??ti?n?? and l?ng overdue rest to find in??ir?ti?n? and g?t back t? w?rk in th? ?h?rt??t possible tim? in ?rd?r t? d?liv?r amazing content.20. Tells ?t?ri??C???writ?r? t?ll a ?t?r?, whether it is f??t ?r fiction, the w?rd? writt?n are a writ?r’? perspective ?n a ??rti?ul?r t??i?.The ?bilit? t? tell a story ?nd bring ?x?it?m?nt to boring ?r dull t??i?? i? a rare quality t? come by. S?n?itiv? t??i??, such ?? major tr?g?di??, need to tell a ?t?r? t??, but with fin???? ?nd ??r?.A gr??t storyteller has t? h?v? a creative mind, be able to work through writ?r’? bl??k, ?nd ??nv?? a message that is ?uit?bl? f?r most ?udi?n???.21. Li?t?n? ?nd T?k?? n?t??M??t great writers I know ?r? b?tt?r at li?t?ning th?n t?lking â€" m??b? b???u?? writ?r? ?r? often introverts b? nature.Listening is crucial t? m?n? ?????t? of bu?in???, including content ?r??ti?n, b???u?? it is the ?ur??t w?? t? und?r?t?nd th? n??d? of a ??m??n?’? l??d?r?hi? ?nd it? customers.On t?king notes, r?l?ing ?n m?m?r? alone, a writer forgets ?r misremembers most ?f wh?t h? ?r ?h? h??r? ?nd ?b??rv??22. R??d? wid?l? and n?v?r stops readingN?, w?’r? not ta lking ?b?ut n?v?l?, th?ugh that’s good t??. An ?x???ti?n?l copywriter is always ?w?r? ?f the l?t??t indu?tr? tr?nd?, often ??ru?ing ?ubli??ti?n? like AdW??k, Adv?rti?ing Ag?, Digid??, ?nd th? Ag?n?? Post. They n?v?r rest on th?ir l?ur?l?, ?nd th?? ?ring? at coming ??r??? as ?ut of touch.Plus, r??ding h?l?? copywriters continue mastering th? Engli?h l?ngu?g?. Versatile ?nd ?uth?rit?tiv? writ?r? r??d all sorts ?f things â€" n?w?????r?, n?v?l?, hi?t?r?, ??mi??, ?r ?v?n w??hing in?tru?ti?n l?b?l? if n?thing ?l?? i? ?v?il?bl?.23. Borrows w?ll ?nd professionallyCr??tiv? ????writing is ?ft?n an ?x?r?i?? in r???gnizing effective ??nt?nt ?nd ?d??ting it t? the job at h?nd. Gr??t writ?r? ?r? discriminating judg?? of talent.Al??, crediting a source in th? f?rm ?f a mention, a link ?nd/?r a formal citation is a n??????r? ?l?m?nt ?f credible ?nd ?r?dit?bl? writing24. I? imaginativeAlth?ugh in ??m? bu?in??? situations, im?gin?ti?n m?? b? seen ?? a n?g?tiv?, ?m?l???r? ?h?uld n?t ??m? d?wn too h ?rd ?n ????writ?r? wh? ?????r to b? d??dr??ming or thr?w ?ut l?t? ?f id???.25. Effective Copywriters are R???mm?nd?dAlw??? l??k at a copywriter’s t??tim?ni?l? b?f?r? hiring him ?r h?r.A lack ?f t??tim?ni?l? ??n ???il? be correlated t? a l??k ?f happy clients.But, a ????writ?r wh? h?? a w?b ??g? full ?f ???itiv? reviews illu?tr?t?? th?t h? or ?h? h?? consistently ??rf?rm?d gr??t w?rk ?nd i? ???nl? r???mm?nd?d b? ?th?r?.CAN ??U R??LL? M?K? ?IX-FIGUR?? ?? A ????WRIT?R?Y??, ?nd m?n? ????writ?r? do! But, h?w mu?h you m?k? d???nd? ?n h?w mu?h time ?nd effort ??u put int? it.For ?x?m?l?, ?n? ????writ?r I kn?w w?rk? d???nt hours, n?t ?nl? ?n ????writing, but also on the gr?wth and development of h?r fr??l?n?? bu?in???. Sh? m?k?? ?v?r $120,000 a ???r.An?th?r fr??l?n?? copywriter i? a real go-getter. H? has a talent f?r ????writing and h?? a t?rrifi? n?tw?rk?r and bu?in??? d?v?l???r. He h?? n?g?ti?t?d some lucrative ??ntr??t? with a number ?f big companies and will be m?king m?r? than $300, 000 this year!If you d?nt w?nt t? w?rk full-tim?, th?t? ?k??. You can ?l?? m?k? a very good living w?rking ju?t ??rt-tim?.Another ????writ?r I kn?w w?nt? to ??rn some ?xtr? m?n?? f?r vacations ?nd h?r f?mil?’? ??ving? ?l?n. Sh? w?rk? ??m? during the ?v?ning? ?nd ?n w??k?nd? ?nd m?k?? $25,000 a ???r. (Although ?h?’? hoping t? m?k? $50K thi? ???r!) N?t b?d f?r a very ??rt-tim? j?b.An?th?r ?x?m?l? is a copywriter I kn?w who i? a ?t??-?t-h?m? single mom. She has two ??ung ?hildr?n to ??r? f?r ?? ?h? ?nl? w?rk? f?ur h?ur? a d?? in her fr??l?n?? copywriting bu?in???. Sh? m?k?? $75,000 a year!M??t r??l ????l? wh? make a very g??d living thr?ugh their copywriting j?b?.A gr??t thing about b?ing a freelance ????writ?r is ??u ??n w?rk as mu?h or ?? littl? ?? ??u want. It ?ll d???nd? ?n h?w mu?h ??u w?nt to earn and how ?ft?n ??u w?nt to w?rk.WH?R? D? I LEARN H?W T? B???M? A COPYWRITER? Whil? ??u d?nt need ?n? formal qualifications to b???m? a ????writ?r, you do need ??m??n? to show ??u the r????.All th? copywriters I’ve met â€" like the ?n?? m?nti?n?d above â€" ?t?rt?d their ?u?????ful freelance copywriting ??r??r? b? t?king this ?r?gr?m. It? ?t??-b?-?t?? in?tru?ti?n? ?r?v? anyone ??n ?ui?kl? go fr?m ??king “Wh?t i? copywriting?” t? learning h?w t? b? a freelance copywriter.Th?r? h?? never b??n a better tim? t? b???m? a ????writ?r. Companies ?r? desperate f?r g??d freelance copywriters t? h?l? th?m ??ll their products ?nd services.G?t ?t?rt?d today and in no tim?, you could b? th? ?n? th?? ??ll. L??rn h?w t? ?h???? the best copywriting ??ur?? f?r ??u.C?N?LU?I?NTh??? w?r? some ?f the ti?? that will h?l? ??u in writing th? b??t ?nd optimized copy f?r your w?b?it?. A website is th? ?nl? way t? reach out t? th? t?rg?t ?udi?n?? ?nlin? and h?? t? be giv? total ?tt?nti?n in ?v?r? aspect.S?, implement th? above-mentioned ??int? whil? writing a copy f?r website ?nd ??? th? positive r??ult?.

ODHR Golden Dragon Essay - 3952 Words

Table of Contents Page 1. Executive Summary 3 2. Overview 2.1 Statement of the Problems 3. Diagnosis 3.1 SWOT Analysis 5 3.2 Open System 9 3.2.1 Input 3.2.2 Transformation 3.2.3 Output 3.3 Concept Fan 9 4. Implication of Assessment 11 5. Intervention (Recommendation) 13 6. Conclusion 16 7. Bibliography 17 1. EXECUTIVE SUMMARY This report will discuss on the changes that the Golden Dragon Group (GDG), from a successful hotel that caters to niche clienteles and an owner with more than 45 years of experience passing his business over to his son and he tried to change and want to revitalise the chain without sabotaging the whole chain, he is†¦show more content†¦It should be understandable that even an outsource company will not be 100% careful or accurate in their work, so, when the outsource company make a mistake or overlook certain details, Wilson would be able to identify it first, and use the right methods to change the situation. This could maybe save more money if it were to be used to compensate the problem. The team will proceed to discuss and take a look into the details of the problem, and what changes could be done to the GDG instead. 3. DIAGNOSIS 3.1 SWOT Analysis Another diagnosis that we can develop from the case study is by using the SWOT Analysis. It is a tool used in management and strategy formulation, which helps us identify the following points of an organization. A scan of the internal and external environment is an important part of the strategic planning process. Environmental factors internal to the firm usually can be classified as strengths (S) or weaknesses (W), and for those external to the firm can be classified as opportunities (O) or threats (T). Such an analysis of the strategic environment is referred to as a SWOT Analysis. The SWOT analysis provides information that is helpful in matching the firm’s resources and capabilities to the competitive environment in which it operates. As such, it is instrumental in strategy formulation and selection. (QuickMBA n.d.) 3.1.1 Strength Finding an outsourcing is not a

The American Revolution Popular Culture Essay - 1354 Words

Jocelyn Lopez Professor Scott Keys History 111 December 14, 2016 The American Revolution: Popular culture One of the most critical components that helped define the American Revolution was the convergence of political and economic rights into one setting. The American Revolution was a political uprising that took place between the years of 1765 and 1783. It was at this time that thirteen colonies rejected the British monarchy and aristocracy, overthrowing the authority of Great Britain in order to create the United States of America. The article Societal Impacts of the American Revolution stated that, â€Å"a strong compelling case could be made which displays how the American Revolution was fought on the grounds for expanding political rights.† This can be seen in the Colonists notions of being free and living a life where they could be active agents of their own narratives. At the same time, the meaning of the Revolution can be seen as an articulation of the colonists economic rights. The convergence of freedom became a critical element in understanding the meaning for the A merican Revolution. The era of the American Revolution changed America because it led to the establishment of a free independent nation. Through popular culture, America was able to expand their economic market, break free of Britain and overall grow into a strong new nation. Popular culture during this time of expansion included: colonial merchants, reading (due to invention of the printing press),Show MoreRelatedThe Sexual Revolution And The Contraceptive Pill1239 Words   |  5 PagesThe Sexual Revolution has been one of the most defining movements in recent world history. It is the only event other than a world war that has irrevocably shaped our global public consciousness. 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Gender Identity Disorder Free Essays

Gender Identity Disorder/Gender Dysphoria Gender identity disorder (GID) or transsexualism is defined by strong, persistent feelings of identification with the opposite gender and discomfort with one’s own assigned sex. (â€Å"Psychology Today†) Due to a recent change to the Diagnostic and Statistical Manual of Mental Disorders, or DSM, â€Å"Gender Identity Disorder† will be replaced with â€Å"Gender Dysphoria†. For the purpose of this paper those two terms will be interchangeable. We will write a custom essay sample on Gender Identity Disorder or any similar topic only for you Order Now This paper will explore the symptoms that lead to a gender identity disorder diagnosis as well as the treatment process and obstacles a person with this disorder may face. It is a difficult process and is not something somebody would endure unless they truly believed they were meant to be the opposite sex. Symptoms of a person with gender dysphoria can vary from person to person but there is certain criterion that must be met in order to obtain that diagnosis from a licensed professional. Some of the criteria in children includes; Repeated expressed desire to be the opposite sex or that they are the opposite sex, discomfort and/or disgust of own gentiles, cross-dressing for boys or masculine attire for girls, prolonged preference for cross-sex roles in play and games or fantasies of being the opposite sex, desire to only have friends of the opposite sex and belief they will grow up to be the opposite sex. The symptoms for an adult with gender dysphoria is somewhat different because they are of age and able to effectively communicate thoughts and desires. Some of these symptoms include persistent discomfort with current sex, stated desire to be the opposite sex, frequent attempts to pass as the opposite sex, desire to get rid of gentiles, social isolation, depression and anxiety. The only way for a proper diagnosis is to be evaluated by a licensed clinical psychologist who specializes in gender identity issues. Once a diagnosis is reached what is treatment like? Treatment includes counseling, group and individual, hormone therapy, and if chosen, gender reassignment surgery. Individual, group, family, and couples counseling can ll be necessary to help not only the GID patient cope and come to terms with the person they feel they were always meant to be. There is also a network of people that surround that person that will also be affected by this diagnosis and decision. Individual therapy is suggested for the person who is gender dysphoric and mandatory if they want to take further steps in treatment (hormone therapy, reassignment surg ery). Group counseling has also been found to be of great benefit. It gives the GID patient the ability to explore the diagnosis in a safe environment with peer’s similar situations. Family counseling for family members that are involved in that person’s life, and if in a relationship couples counseling could also be a useful tool. Hormone treatment is used to enable a safe gender transition, both physical and emotional. It is usually part of a multi-stage process that can also include Real Life Experience (cross dressing), hormone therapy and gender reassignment surgery. But it must be noted that some individuals opt to stop with hormone therapy and not go on to change their anatomy permanently. Hormone therapy is when sex hormones are administered to bring out secondary sexual characteristics. For example a male who desired to be female would be administered estrogen and a female who desired to be male would be administered testosterone to enhance sexual characteristics of the opposite sex Sex reassignment surgery, gender reassignment surgery is a procedure that changes a person’s external genital organs from those of one gender to those of the other. (Frey, 2006) A person must be deemed a transsexual with gender dysphoria before reassignment surgery is even considered. A transsexual is a person with gender identity disorder who has overwhelming desire to change anatomic sex. (Ford-Martin, 2011) Other criteria may include recommendation by 2 mental health specialists trained in gender identity issues or sometimes a team of specialists, undergone hormone therapy successfully for at least one year, living â€Å"real life†/ cross-dressing for a minimum of a year, deemed emotionally stable and medically healthy or at least existing conditions being treated and controlled. Whatever treatment is chosen is just the beginning of the journey. There are many ramifications a person with gender dysphoria faces; psychological, social, and religious. According to local psychologist Dr. Gerald Ramsey, Ph. D. in his book â€Å"Trans-Sexuals Candid Answers To Private Questions† he states â€Å"Transsexuals from some religious backgrounds have grown up with the admonition that homosexuality is a mortal sin, punishable by fire and brimstone. These individuals believe they are putting at risk the future of their souls – facing not just the loss of family and friends, but the ultimate judgment of God, which may include spiritual annihilation. To confront, explore and challenge such beliefs takes incredible personal energy and faith. † (Ramsey, 1996) As you can see a diagnosis of gender dysphoria affects all aspects of life from potential loss of friends and family to learning to interact and live as the â€Å"real you†. In this paper we discussed the symptoms of a person with gender identity disorder or gender dysphoria. We also went through the different courses of treatment related to this disorder as well as the potential obstacles encountered. The process is life changing and isn’t something taken lightly. Bibliography Gender identity, disorder diagnosis dictionary. (2005, 10 24). Retrieved from http://www. psychologytoday. com/conditions/gender-identity-disorder Frey, R. (2006). J. Polsdorfer (Ed. ), Gale Encyclopedia of Medicine (3rd ed. ). Ford-Martin, P. (2011). L. Fundukian (Ed. ), Gale Encyclopedia of Medicine (4th ed. , Vol. 3). Ramsey, G. (1996). Tras-sexuals- candid answers to private questions. (p. 80). Freedom, CA: Crossing Press. How to cite Gender Identity Disorder, Essay examples

The Supply Chain of Boeing

The safety problems of Boeing 787 Dreamliner raised a great number of questions about the supply chain of this company as well as its reputation (Irving 1). One of the issues that are often discussed is the inability of the company to take control over the manufacturing and design process.Advertising We will write a custom assessment sample on The Supply Chain of Boeing specifically for you for only $16.05 $11/page Learn More This paper is aimed at discussing the factors that could have contributed to the challenges that Boeing currently encounters. On the whole, it is possible to argue that Boeing failed to play the leading role of a leading assembler that could identify possible defects at an early stage. This is the reason why this corporation currently faces significant difficulties. This is the main argument that should be discussed in more detail. It should be noted that the strategies of Boeing were subjected to criticism after two of their 787 Dr eamliners caught fire due to the defects of their lithium batteries (Irving 1). These incidents prompted airlines and governmental agencies to ground these jet airliners (Irving 1). At this point, one cannot tell whether 787 Dreamliners will return to the market. There are several aspects should be considered in order to explain the origins of this flaws. It should be noted that Boeing strongly relied on outsourcing while developing this plane. For instance, one can mention that this project involved 50 supplies; moreover, these organizations were working at 135 sites that were located in different countries (Walther 104). To a great extent, this approach was aimed at reducing the costs of development. However, one can argue that it is extremely difficult to monitor and guide the efforts of these different agencies. Some limitations of this approach manifested themselves before the launch of this jetliner. For example, the company was not able to complete this project on time (Smock 57). When designing this airplane, the management of Boeing departed from its traditional approach to supply chain. As a rule, Boeing acted as the main producer that assembles the component parts provided by other firms (Tang 77). In other words, this organization could detect possible defects. In contrast, while designing this jetliner, Boeing enabled other companies to act as assemblers (Tang 77). The company itself was supposed to foster cooperation among the suppliers. The most important indicator is that at least 70 percent of manufacturing processes were completed by business partners of Boeing (Tang 78). This is the main difference that should be taken into account. At the very beginning, this approach only resulted in numerous delays. Nevertheless, it turned out that the problems were much more serious than the management expected. The main problem is that an organization might fail to ensure the quality of every component and assembly.Advertising Looking for assessmen t on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More It should be noted Boeing often used the components manufactured by outside suppliers. Such a policy is not new for this company, and it is any possible for any organization to manufacture every component part. For example, the lithium batteries installed on Dreamliner were produced in Japan (Plumer unpaged). Such a strategy can be quite justified because it helps to reduce operational expenses. Nevertheless, the suppliers of Boeing failed to detect the possible flaws of these lithium batteries or other component parts that could be the underlying cause of ignition. Furthermore, even now the engineers cannot accurately ascertain the cause of these defects. This is one of the challenges that Boeing has to overcome now. More importantly, this corporation has to restore its reputation and regain the trust of major customers, especially airlines (Walther 104). This task is criti cal for competiveness of Boeing. Overall, it is possible to identify several obstacles that Boeing could encounter while developing the Dreamliner. One of them is the necessity to coordinate the work of many agencies. This task might have been easier if Boeing had to work with several suppliers. Nevertheless, this activity becomes very challenging when a company has to interact with fifty suppliers. Additionally, the corporation has to ensure the highest quality of the component parts. Again, Boeing was usually able to do it when the company was the main assembler of the component parts. However, in this case, Boeing entrusted this responsibility to other firms that could have very little experience in the assembly of jetliners. This is one of the main issues that can be identified. They resulted in the main deficiencies of their supply chain. These examples indicate that the supply chain management can be critical for the long-term sustainability of manufacturing companies. The def ects of 787 Dreamliner can threaten the reputation of Boeing, and this issue can be even important than the cost of recalling and repairing their airplanes. One should take into account several important issues. First of all, outsourcing cannot be regarded as the only factor that contributed to the problem. As it has been said before, manufacturing companies inevitably have to use the components produced by other firms. The main problem is the failure to monitor the work of suppliers and ensure the highest quality standards. The management of this corporation should be aware of these challengesAdvertising We will write a custom assessment sample on The Supply Chain of Boeing specifically for you for only $16.05 $11/page Learn More Works Cited Irving, Clive. â€Å"Dreamliner’s Nightmare.† Newsweek 161.2 (2013): 1. Print. Plumer, Brad. â€Å"Is outsourcing to blame for Boeing’s 787 Dreamliner woes?† The  Washington Post 18 Ja n. 2013. Web. 26 Feb. 2013. https://www.washingtonpost.com/news/wonk/wp/2013/01/18/is-outsourcing-to-blame-for-boeings-787-woes/?utm_term=.98ca4695c19c Smock, Doug. â€Å"Boeing’s Dreamliner Drives: Fastener Design.† Design News 63.5 (2008): 57-59. Print. Tang, Christopher S., and Joshua D. Zimmerman. â€Å"Managing New Product Development And Supply Chain Risks: The Boeing 787 Case.† Supply Chain Forum: International Journal 10.2 (2009): 74-86. Print Walther, Gary. â€Å"Fly The Dreamy Skies.† Forbes 189.4 (2012): 104-106. Print. 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